Ken Manning – College of Business

 

Ken ManningKen’s primary research interests are in the behavioral pricing, social influence, and public policy areas. Professor Manning’s behavioral pricing research has examined how consumers process price information (e.g., various promotional pricing formats and unit prices) at the point of purchase. His pricing research has also focused on gaining a better understanding of managers’ price setting approaches. In the social influence area, he has examined a variety of issues including consumer innovativeness, peer pressure, and socially desirable responding. In terms of public policy, he has addressed topics related to nutrition, cigarette use, unit pricing, antitrust regulations, and regulatory control. Ken’s research has been published in numerous journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Public Policy & Marketing. Ken teaches courses on sustainability and marketing, consumer behavior, and pricing.

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